Marzan Rahman

Lecturer (Study Leave, UK)
Department of Business Administration
Faculty of Business Administration

Academic Qualifications:

  • BBA and MBA in Marketing from University of Dhaka

Teaching & Research Interest:
Social Marketing, Brand Development, IMC, Consumer Behavior, Hotel Management

Achievements & Awards:

  • Deans Award on Post Graduation Results

Research & Publications :

List of Local Publications (5):

  1. Marzan Rahman (2015), “Service Quality of Banking Sector: An Explorative Study on Four Private Commercial Banks of Bangladesh”, Business Review- Bangladesh, Journal of Business & Technical Progress, Volume 4, No.2, December 2015  
  2. Rashel Sheikh, Dr. Md. AbdusSabur, Marzan Rahman (2018), “Usage and Problems of automated teller machine: A Study on Private Commercial Banks in Bangladesh”,Journal of Hamdard University Bangladesh, Volume 4, No.1 (5th Issue), June 2018
  3. Marzan Rahman (2017), “The Effect of Word of Mouth Marketing on Customer loyalty & Product sales”, Business Review- Bangladesh, Journal of Business & Technical Progress, Volume 6, No.1 & 2, Page 96-102, December 2017  
  4. Marzan Rahman (2017), “Opportunities and Challenges of Application of big data in Bangladesh context”, Business Review- Bangladesh, Journal of Business & Technical Progress, Volume 6, No.1 & 2, Page 113-119, December 2017
  5. A.K.M Shakil Mahmud, MasudAlam, FariaTazin&Marzan Rahman (2013), “Social Impact of Drug Addiction on Young Generation in Urban Area of Chittagong District of Bangladesh”. Journal of Socioeconomic Research & Development, Volume 10, Issue 3, 1487-1493, June 2013

 

List of International Publications(2):

  1. Marzan Rahman (2017), “An Examination of the Impacts of Effectual Promotional Mix Strategies on Customer Loyalty and Intensification of Sales level: A Study on Meena Bazar”, International Journal of Ethics in Social Sciences (IJESS), Volume 5, No. 2, December 2017 (Ninth Issue)
  2. Marzan Rahman,Imran Hossain, Farhana Mitu, Mohitul Ameen Ahmed Mustafi, Mamun Miah (2017), “An Examination of the Effects of Customer Expectation, Perceived Quality, and Customer Satisfaction on Customer Loyalty: A Case Study on KFC Restaurant”, International Journal of Engineering and Applied Sciences (IJEAS)Vol. 4, Issue 12 (December 2017), page 58-64.

Supervision List:

Quick Contact:

  • Contact Number: 01
  • Email: marzan@hamdarduniversity.edu.bd
  • Employee ID:
  • Joining Date: October 01, 2012